STAND OUT ONLINE
HOW TO
There is a big digital ocean out there
As someone in the wellness sector, you know things work best when one takes a holistic approach.
The same goes when you’re trying to stand out from everyone in your field that’s trying to do what you do. You might be a pro at what you’re doing, but if nobody knows about you, the value you are providing will only reach a limited amount of people!
Use all channels that you have to grab your potential customers’ attention:


Website
Blog
Social media
Email marketing
Paid search campaigns
Word-of-mouth
…. and everything in between
(It’s okay if you only have a Facebook page or an Instagram account!)


Looking at your goals…
Tell your story beautifully!
Think about the content that grabs your attention – a stunning photograph, a snappy short post, an insightful article or an entertaining video. Chances are that after you’ve seen such content, you’re more likely to remember the person or brand that has served you and, well… buy from them in the future!
Blogs, visually pleasing posts, stories on Instagram, short videos, eBooks, Infographics…
Treating everything you do as an opportunity to inspire and entertain others can do magic for you!
What do you want to achieve?
Who do you want to reach?
What do you want to tell them?
Let’s work together on defining your target audience and tell them the story you want them to hear!
Together we can bring out your and your business’s values and key messages.
We can then convey them in your signature way – by strengthening your brand.
Benefits of getting monthly marketing support
1. Consistency
Consistent marketing is essential for building brand awareness and maintaining customer engagement. As a business owner, your time is limited, and marketing often gets pushed back
2. Strategic direction
you’ll get valuable insights and strategic direction. Your consultant will conduct thorough market research, analyse competitors, and identify growth opportunities specific to your business.
3. Expertise
Working with a marketing expert means that someone can advise you on the latest trends, strategies, and best practices. They can optimise your campaigns for better results.
4. Saves you time
Outsourcing marketing tasks to an expert allows you and your team to focus on core business activities, increasing productivity and efficiency.
5. Accountability
Working with a dedicated marketer ensures that tasks are assigned, deadlines are set, and progress is monitored consistently.
All in all, getting marketing support each month can lead to improved brand visibility, better customer engagement, increased sales, and staying relevant in an ever-changing business environment.


Benefits of getting strategic marketing advice
1. Clear Direction and Focus
Your marketing consultant will help you define your goals, target audience, and unique value proposition.
2. Actionable steps
With a clear direction, you can focus on the most effective marketing channels and tactics to achieve your objectives.
3. Optimised budget
Your marketing resources will be allocated efficiently to activities that are most likely to yield positive results.
With the guidance of a strategic marketing expert, you can make informed decisions that will take you on a path towards success.


Testimonials


"I highly recommend Elena. She helped me with social media marketing for my business and was highly knowledgeable in this area with great ideas and current insights and tips."
— Gill Harper,
Pilates Teacher
"Elena created content that was forward-thinking, witty and helped to build the image... She helped to create the dream and that is what good content is."
Sara Andrade,
Yoga Retreat Owner
"Elena managed our LinkedIn account for over a year. During that time, her team proved themselves indispensable, combining creativity, technical skill and a ‘can do’ attitude which made them a pleasure to work with. Elena is wonderfully creative and came up with a pipeline of innovative, well-researched and engaging campaign ideas that she illustrated beautifully. She grew the account significantly over this short space of time and brought our LinkedIn account to life. She also took on a number of extra projects for LMK that were beyond the scope of her role: helping troubleshoot problems on other social media platforms and supporting us to create wider marketing assets. Thank you Elena for the passion you worked with!"
— Kirsten Westlake,
Founder, LMK
"Elena is a woman with fire. A woman who tackles things. And in doing so, also stimulates me to get more out of my business. She comes up with new ideas, new insights. Nothing is too much for her, and she looks for a solution to every problem. For me, she is the best help for social media. I have never found someone who can empathise with my world like that. She brings out what I can't get on paper. Elena asks the right questions first and knows exactly where you want to go.”
— Cindy Andries,
Yoga Retreat Owner
""Elena is a brilliant asset to any business... Her positive energy, willingness to understand your requirements and passion for what she does make working with her a win-win situation!"
Rachelle Watson-Hill,
Growth Consultant
“Working with Elena is always a pleasure. I’d highly recommend her to anyone looking for a highly-driven marketer! I’m sure we’ll cross professional paths again in the future, already looking forward to it.”
- Gavin Watson, Director of Operations and Marketing,
Arden Media
"I first started to work with Elena, I was part of a big project, and Elena set up the whole marketing strategy for our fitness projects. She came up with fantastic ideas for our Facebook, Instagram, blog, and other marketing tools like SEO. Her engagement in the project and precise work were outstanding. We gained lots of new clients and lots of presence on social media. Recently, in my work as an independent online personal trainer, I approached Elena to help me with newsletters, copywriting, and social media planning. And as always, she didn’t let me down: always on time, always great work. She would describe my services and business in a way I wouldn’t even describe myself. Highly recommend you try her services and see it for yourself!"
Ana,
Fitness Coach
Get in touch to start your journey towards increased online visibility
Whether you are completely new to marketing and it overwhelms you, or you are already actively promoting your business and ready to take its online presence to the next level, I'm here to support you!
Get in touch with any questions you might have.